The engine for everyday health engagement
At the heart of our everyday engagements are our new digital services and leading platforms. For example, CarePass®, our health and wellness subscription, grew membership more than 40 percent in 2021. We made it easier to enroll, integrated millions of Aetna members, and offered popular services like self-service digital check-in for non-test appointments. This drives extensive digital engagement, along with more frequent trips and bigger “baskets.”
To accelerate our omnichannel health strategy, we are sharpening our focus where it matters most: leading in omnichannel pharmacy, deploying digital-first solutions and self-service tools, expanding into health services, and becoming the leader in health and wellness products.
This mix of digital and in-person capabilities sets us apart and presents a tremendous opportunity to offer Aetna and Caremark members digital self-service tools with increased convenience, improved health, and lower costs.
Driving engagement across
platforms
~92%
of CVS Specialty members have opted into our digital programs
>40% growth
to ~5.6 million members in CarePass, our paid health and wellness subscription platform